renault twizzy advertisment research

 Car Advertisement

In this task my group (Byron, Charlotte, Jason, me) were instructed to build a suitable digital image advertising Renault Twizzy Urban. We first began by creating a mind map on expression of the direction we wanted our advertisement to go, by first isolating the pros and bonuses of the car we built words we could associate with those pros by using the urban dictionary and on line thesaurus; after starting with a words such as car, safe, environment, silent, we eventually came to these words:
 "Advance" We liked this word due to its relation to an actual movement of a car and it moves forward both in time and in terms of future cars.
"Relentless" This term was good in terms of the cars impact on the environment; a car that is both fuel efficient and far less toxic to our world, would be truly relentless in the future of car production.
"Intelligence" A simple word with a big meaning for a car, this word gives the impression that the car is both smart and the buyer itself would also be so for purchasing it; its unique design and relevance to its futuristic fuel source.
After much discussion we decided that Advance was the most suitable, all of the words had the pros however this one had the least negative appeal, Intelligence came across a little cheesy and big headed something we wouldn't want our audience to think, also Relentless is already strongly associated with an energy drink and may distract the buyer from the product that is actually being advertised, on the other hand Advance only strong negative we could bring up was that people who may be stuck in their own ways wouldn't find this very appealing but in this we came to the realisation that most of the people who are this way already own a car and most likely wouldn't be interested in buying a new car.

 Our angle for this presentation is advance, which means to move forward.


 I found this image on Google, its an ad for Samsung. I'm not entirely sure what makes this ad look futuristic other than the fact that you don't see anything like this anywhere, its completely different from everything in our world and therefore it can only be a part of a different world, its a formless mass, indescribable, the only thing that we can identify is the mp3 player and the word imagine.

 This is another image i found on Google, i'm not sure if its an ad or not but i chose it because of its futuristic look and because of what looks like advertisement on the left side of the image on some kind of giant Sony television. What makes it look futuristic in my opinion is the huge sprawling buildings, bright lights, the holograms all drawn in a clean almost perfect way, it looks nothing like what we know.